How to Secure Startup Funding in Canada 2024

Happiness Oyiza
Happiness Oyiza  - Education Blogger
6 Min Read

The Canadian startup funding landscape in 2024 is vibrant and growing. The variety of options available in Canada provides startups with opportunities to find the right match for their needs. With determination and the right pitch, Canadian startups can tap into a funding landscape ripe with potential.

The federal government offers grants, loans, and tax credits for small businesses and startups.

READ ALSO- Grants and Funding Opportunities for Students: How to Pay for College Without Loans

Top Startup Funding Options to Pursue in Canada in 2024

1. Government Funding Programs

The government offers several funding programs for Canadian startups, from grants to loans to tax credits. Programs like the Scientific Research and Experimental Development (SR&ED) tax incentive, the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP), and the Business Development Bank of Canada (BDC) all provide funding and resources for innovative startups. These programs offer both repayable and non-repayable funding options.

2. Angel Investors

Angel investors are affluent individuals who invest their own money in startups. Angels often invest in companies in exchange for equity. Many angel investors are entrepreneurs themselves and invest in startups in industries they understand. Angels can provide startups with capital, advice, and key connections. Look for angel networks and groups in your area to pitch your startup.

3. Venture Capital

Venture capital firms invest in startups with high growth potential. VCs provide funding in exchange for equity in the company. VC funding allows startups to scale up and accelerate growth. Major VC firms in Canada include OMERS Ventures, BDC Capital, and Real Ventures. Pitching to VCs is very competitive, so make sure you have a solid pitch deck that clearly articulates your vision, product, team, and growth projections.

4. Crowdfunding

Crowdfunding allows startups to raise money from a large number of individuals, usually through an online platform like Kickstarter or Indiegogo. This funding method has become popular with tech startups. While crowdfunding can be an easy way to raise money, you have to be willing to give up equity in your business. You also have to spend significant time and effort promoting your campaign to reach your funding goal. Equity crowdfunding, available in Canada since 2015, allows companies to offer shares over funding portals registered with securities regulators.

In 2024, the startup funding landscape in Canada will likely expand with new government programs, increased VC activity, more angel groups, and further equity crowdfunding uptake. With planning and persistence, there are many options for securing the capital your startup needs to succeed.

Crafting a Compelling Pitch Deck to Excite Canadian Investors

1. Showcase Your Vision

Start by articulating your vision for the company and how you plan to disrupt the market. Explain the problem you’re solving and your solution. Share your mission and values. Investors want to understand your long-term goals and how you’ll achieve them. A compelling vision can get them excited about the possibilities.

2. Highlight Your Traction

If your startup is already gaining traction, feature some key metrics and milestones. Discuss customer acquisition numbers, partnerships, or recent press coverage. Traction demonstrates that you have a viable product or service and the ability to execute. It also reduces risk for investors, making your company a more attractive investment.

3. Introduce Your All-Star Team

Your team is one of the most important factors for investors. Introduce your key team members, their background and experience, and roles in the company. Discuss how their skills and expertise will enable you to succeed. If there are any gaps in your team, outline your plans to fill them. Investors are really investing in the team’s ability to deliver results.

4. Share Your Business Model

Walk investors through how your business model works and how you’ll make money. Explain your customer segments, value proposition, revenue streams, cost structure, key activities, resources, and partnerships. A solid business model that can scale gives investors confidence in the viability and potential of your startup.

5. Present Your Financials

Provide key financial metrics and projections, including income statements, balance sheets, cash flow statements, and key ratios and margins. Discuss your key assumptions and how you calculated your projections. Investors want to see that you have a well-thought out financial model with realistic projections to reach profitability and scale.

READ ALSO- Best Paying Tech Jobs in Canada 2023


In conclusion, this pitch deck outline covers the essential elements to excite Canadian investors about the potential of your startup. With a compelling vision, strong team, viable business model, and financial projections, you’ll have investors eagerly wanting to learn more about your deal.

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By Happiness Oyiza Education Blogger
I am Happiness Oyiza, a UnicrossBlog author dedicated to empowering you through education, scholarships, job tips, and career success.
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