The Joint Admissions and Matriculation Board (JAMB) plays a crucial role in shaping the future of Nigerian students by administering the Unified Tertiary Matriculation Examination (UTME). For aspiring marketers eager to dive into the dynamic world of business promotion, sales strategies, and consumer behavior, understanding the JAMB cut-off mark for Marketing is essential. Marketing, as a course, equips students with the skills to analyze markets, develop advertising campaigns, and drive organizational growth. It is a versatile program offered in universities, polytechnics, and colleges of education across Nigeria.
For the 2026/2027 academic session, JAMB has set the baseline standards to ensure only qualified candidates proceed to the next admission stages. This guide provides a comprehensive overview of the cut-off marks specifically for Marketing, helping you gauge your eligibility and plan accordingly. Whether you are a fresh UTME candidate or considering a change of course, knowing these thresholds can boost your preparation and confidence. Remember, while JAMB establishes the minimum, individual institutions often raise theirs based on demand and performance trends. By aiming higher, you position yourself for success in this competitive field.
What is JAMB Cut-Off Mark?
The JAMB cut-off mark refers to the minimum score a candidate must achieve in the UTME to qualify for admission into a chosen course and institution. It serves as a national benchmark, preventing overcrowding in tertiary institutions while maintaining educational quality. For the 2026/2027 session, JAMB announced the minimum UTME score for universities at 150, polytechnics at 100, and colleges of education at 100. These figures are subject to review during the annual policy meeting, where stakeholders discuss adjustments based on previous years’ data.
However, the cut-off is not a one-size-fits-all rule. Universities, polytechnics, and colleges have the autonomy to set higher departmental cut-offs for specific courses like Marketing. This is because Marketing attracts a large pool of applicants due to its practical appeal and job prospects. Factors influencing these marks include the number of applicants, available slots, candidate performance, and institutional capacity. For instance, competitive federal universities may demand scores above 200, while private ones might accept closer to the minimum.
Understanding this distinction is key. Meeting the national cut-off only grants you eligibility for post-UTME screenings or further evaluations. It does not guarantee admission. Candidates should also consider O’Level requirements, such as credits in English, Mathematics, Economics, and two other relevant subjects. Direct Entry applicants, typically with ND, NCE, or HND qualifications, face different criteria but must still align with institutional standards.
JAMB Cut-Off Mark for Marketing 2026/2027
Marketing falls under the social sciences and management category, making it moderately competitive. For 2026/2027, the general JAMB cut-off for Marketing ranges from 150 to 250, depending on the institution type and ownership. The national minimum remains 150 for universities, but most set departmental cut-offs between 180 and 220 to filter top performers. Polytechnics and colleges often stick closer to 100-160, prioritizing practical training.
This variation reflects Marketing’s popularity. In recent sessions, over 50,000 candidates selected Marketing as their first choice, prompting higher thresholds in public institutions. Private universities, with more flexibility, tend to lower theirs to attract students. Achieving a score above 200 significantly improves your chances, especially for scholarships or merit-based admissions.
Beyond UTME scores, aggregate points from post-UTME and O’Levels contribute to the final cut-off. For example, a UTME score of 180 might pair with a strong post-UTME to meet a 200 aggregate. Candidates are advised to check the JAMB brochure for updates and monitor institutional portals for announcements.
Universities Offering Marketing and Their Cut-Off Marks
Numerous Nigerian universities offer Bachelor of Science (B.Sc.) in Marketing, blending theory with real-world applications like market research and digital marketing. Below is a table summarizing selected universities, their types, and projected 2026/2027 cut-off marks based on trends from previous sessions. These are estimates; actual figures may vary slightly post-policy meeting.
| University Name | Type | Cut-Off Mark for Marketing |
|---|---|---|
| University of Lagos (UNILAG) | Federal | 220 |
| Ahmadu Bello University (ABU) | Federal | 200 |
| University of Nigeria (UNN) | Federal | 210 |
| Obafemi Awolowo University (OAU) | Federal | 200 |
| University of Benin (UNIBEN) | Federal | 210 |
| Lagos State University (LASU) | State | 190 |
| Delta State University (DELSU) | State | 180 |
| Ambrose Alli University (AAU) | State | 170 |
| Covenant University | Private | 180 |
| Ajayi Crowther University | Private | 180 |
| Babcock University | Private | 190 |
| American University of Nigeria | Private | 200 |
Federal universities dominate with higher cut-offs due to limited spaces, while private ones offer more accessible entry. Polytechnics like Yaba College of Technology (YABATECH) and Federal Polytechnic Nekede list Marketing under National Diploma (ND) programs with cut-offs around 120-150.
Admission Process for Marketing
Securing admission into Marketing involves multiple steps. First, register for UTME via JAMB, selecting Marketing and your preferred institutions. Choose subjects like English, Economics, Mathematics, and Commerce or Government for the exam. Post-UTME, aim to score at least 50% in screenings conducted by universities.
For Direct Entry, obtain JAMB’s DE form if you have relevant qualifications. Polytechnics emphasize entrance exams alongside UTME scores. Change of course or institution is possible via JAMB’s portal if your initial score falls short. Always verify O’Level results on the portal to avoid disqualification.
Post-admission, expect a rigorous first year covering principles of marketing, consumer behavior, and business statistics. Internships in year three enhance employability.
Career Prospects in Marketing
Marketing opens doors to diverse careers. Graduates can become brand managers, market researchers, sales executives, or digital strategists. In Nigeria, sectors like banking, telecoms, and FMCG hire marketers extensively. Entry-level salaries range from N150,000 to N300,000 monthly, rising with experience. Entrepreneurship is viable, with many launching agencies or e-commerce brands. Advanced degrees like MBA in Marketing boost prospects further.
READ ALSO: JAMB Cut-Off Mark for Performing Arts 2026/2027
FAQs
What is the minimum JAMB score for Marketing in 2026/2027?
The national minimum is 150 for universities, but departmental cut-offs start at 180 for most institutions.
Can I study Marketing with a UTME score of 160?
Yes, in some state or private universities and polytechnics, but federal ones require higher.
What O’Level subjects are needed for Marketing?
Five credits including English, Mathematics, Economics, and two from Commerce, Government, or Accounting.
Is post-UTME mandatory for Marketing admission?
Yes, most universities conduct it to determine final eligibility.
How competitive is Marketing compared to other courses?
Moderately competitive; less than Medicine but more than Agriculture.
Can I switch to Marketing after UTME?
Yes, via JAMB’s change of course if you meet the cut-off.
What if I score below the cut-off?
Consider polytechnics, private schools, or re-sitting UTME next year.
Are there scholarships for Marketing students?
Yes, from bodies like PTDF or corporate sponsors for high achievers.
